The Signficance of Radical Adjacency
Radical adjacency is the most important change to corporate strategy in decades. It is wildly important but not just because it represents a significant change to the way companies envision their future. The importance lies in the remarkable success rate of its best exponents.
A simple definition:
A radical adjacency is an acquisition or market move that takes the buyer or executing company into areas where its management has no, or little, current experience.
A more detailed explanation would include the methods that companies use to achieve sucess with radical adjacency. In general they are the five pillars that we have documented in The Elastic Enterprise. Radical adjacency and elasticity are two sides of the same coin.
So what is radical adjacency and how does it work?