Pebble Technology and its “Watch” — A Start-up Surging with Elasticity

With thousands of others, I just became an official backer on Kickstarter of the Pebble, a watch, really a wearable computing device that interfaces seamlessly, conveniently, and wirelessly  with Apple’s iPhone and Google’s Android OS phones.

Over the past two months I’ve written twice about wearable computing – coming from mainline firms, Nike (the FuelBand) and Google (Google glasses). Nike and Google are well-established elastic enterprises and benefit from the elasticity that they have built into their companies. Their wearable devices add new levels of engagement and options for  their huge base of customers.

But Pebble Technology, the maker of Pebble, is a startup.  It also has a noteworthy distinction: it raised over $1 Million dollars from supporters on Kickstarter in 28 hours – for a product that is not yet in production.   But a snappy video and a low-key pitch inspired thousands to make an “investment.”  The Pebble folks also smartly provided “investors” with various contribution options, from a minimum of $99 to a high of $10,000, but each level will receive 1 or more Pebble watches when they are produced sometime in the fall of 2012. Continue reading

Client companies get a say on Cloud

I mentioned in a post yesterday that the Cloud tends to be a discussion between experts. Kevin Jackson today wrote on Forbes.com about a new move by client companies to get a say in how the Cloud evolves and the standards for cloud infrastructure and services. Well worth a look:

Last week I had the opportunity to discuss the newly released Cloud Standards Customer Council (CSCC) Practical Guide to Cloud Computing with Dr. Angel Diaz of IBM. Written with a cross-industry viewpoint, this guide is written through the lens of the end user. According to Dr. Diaz, the goal is to get cloud computing end users engaged in a dialog on cloud computing adoption use cases.

Obviously we’ll try to keep an eye on who is involved and what the Council does.