In this video from this month’s CES Carlo Ratti from MIT’s Senseable City lab explains how the use of sensors is changing our impressions of the wrold around us. I think it is a classic statement of why companies need to become more elastic. We are fast moving towards a real-time data environment.
In The Elastic Enterprise we talk about the need for continuous active strategy and how great exponents of elasticity are able to respond to the market in a continuous way. Data is now a new business platform providing the means for such day-to-day strategic management.