Skydivers, Mountaineers and Bicyclists – An Update on Google’s Project Glass

Realtime feed of skydiver wearing Google Glass prototype in descent to Moscone Center in San Francisco, June 27, 2012. Source: Google

Google had fun at its latest I/O developer conference with a theatrical level performance including skydivers wearing Google’s electronic glasses streaming live realtime video as they descended from high above San Francisco. As they landed on top of Moscone Center they relayed their payload to awaiting mountaineers who repelled down the side of the building. The payload was quickly transferred to bicyclists who road through the auditorium to cheering fans and up onto the stage to an awaiting Sergey Brin (see video).

Latest Details on Project Glass

Nonetheless, the theatrics provided some new information including the announcement that the glasses will become a product next year, and prototypes (i.e. beta version) are now available for $1500 to well-heeled developers flourishing in the Google ecosystem.

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We’re on a Journey to the Vanishing Point: Google’s Project Glass and Why You Should Care

It started as a rumor.  It rippled through social networks.  Then came stories by Nick Bilton at the New York Times in December 2011, Seth Weintrab at 9TO5 Google and most recently again from Nick Bilton in a follow-up article about testing prototypes of “Google Glasses.” And Steven Levy at Wired recounted some deep history and added perspective and background elements about the project, now known as Project Glass.

Google CEO, Larry Page Sports New Google Glasses
(Flickr / Thomas Hawk)

This much we know.  According to many reports, an official demo video, and individuals who recently saw Larry Page wearing the glasses at a party, these high-tech glasses superimpose critical information and alerts as one interacts with the physical world, in realtime.  They are essentially a heads-up display for daily life. And if it catches on and moves beyond geekdom, it could be a winner in the interface wars. And no matter how much you want it, whatever you see is a prototype, not yet a product for sale.

But Google’s Project Glass is about more than a new mobile or wearable device – it’s about what we call the vanishing point.  Smartphones and tablets are only the first step on a journey to operationally merge the digital and physical worlds. Continue reading

Much Ado about Apps – A Long Transformative Tail (Part One)

By now anyone who has a smartphone or a tablet also has an app, or rather, several pages of apps.  Apps are ubiquitous in digital life.

Apps alone can provide business benefit.  But apps plus a business platform, plus a business ecosystem, plus universal connectors can  position the enterprise to become elastic, primed for highly scaleable growth.

In this post we will describe how apps are being used to create elasticity through the customer ecosystem, improving customer engagement, customer experience and customer innovation.  In a second post, we’ll describe how apps are used to make the enterprise more elastic through different ecosysstem communities.

"Fruit Seller"

” Fruit Seller” Louise Moillon, 1631

Let’s start with the customer ecosystem.  The Baroque era, 17th Century painting by Louise Moillon, “Fruit Seller,” captures the essence of the merchant and customer relationship.  The customer contemplates the basket of fruit and considers whether the product might fulfill a need.  The painting embodies the customer lifecycle, as it has existed for eons, in one dramatic and artistic moment.

But today, the customer ecosystem expresses the dimensions of customer life in a highly connected world.  Customers talk with other customers.  Customers talk with competitors.  Customers share experiences about products.  Customers help other customers.  And in some cases, customers help companies make products and services better.  With the right app strategy an enterprise can engage the customer in ways never possible before, transform their company and create a long tail for competitive growth.

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